What is Net Promoter Score?
The Net Promoter Score (NPS) is a widely used method to measure customer loyalty to a brand, company, product or service and to establish a benchmark. NPS involves asking customers to rate their experience against a single, high level, question.
“How likely is it that you would recommend our company/product/service to a friend or colleague?”
A scale of zero to 10 is used, with labels of “0. Not at all likely” and “10. Extremely likely”. The calculated NPS score can range from -100 to +100. Positive values correspond to greater customer loyalty.
Learn more about Net Promoter Score here.