Net Promoter Score Tips

10 Net Promoter Score ® Tips for Driving Customer Loyalty

The Net Promoter Score® (NPS®) is a valuable tool for measuring customer loyalty and satisfaction. By asking customers a simple question – “How likely are you to recommend our product/service to a friend or colleague?” – you can gain insights into their overall satisfaction and identify areas for improvement. Here are some Net Promoter Score tips and best practices for improving your NPS score and keeping your customers happy.

1. Understand Net Promoter Score (NPS)

To effectively use NPS, it is essential to have a clear understanding of what it measures and how it works. The NPS is calculated by subtracting the percentage of detractors (customers who give a score of 0-6) from the percentage of promoters (customers who give a score of 9-10). Passives (customers who give a score of 7-8) are not included in the calculation. The resulting score can range from -100 to 100, with a higher score indicating higher customer loyalty and satisfaction. By understanding this system, you can better interpret your NPS score and take action to improve it.

2. Ask the right questions to get accurate feedback

When creating your NPS survey, it’s important to ask the right questions to get accurate feedback from your customers. The standard NPS question is “On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?” 0 is presented as “Not at all likely and 10 is presented as “Extremely likely”. However, it’s also important to ask follow-up questions to understand why customers gave the score they did. This can provide valuable insights into areas for improvement and help you take action to increase customer loyalty.

NPS (Net Promoter Score) Question

3. Measure NPS Regularly

Consistently measuring NPS allows businesses to track changes in customer loyalty over time. Set a schedule to collect feedback from customers at different touchpoints in their journey. Regular measurement helps identify trends and enables proactive steps to enhance customer loyalty.

4. Act on feedback promptly

Once you have collected feedback from your NPS survey, it’s important to act on it promptly. This shows your customers that you value their opinions and are committed to improving their experience. Prioritize the feedback based on the severity of the issue and the number of customers affected. Then, create an action plan to address the feedback and communicate the plan to your team and customers. Finally, follow up with customers to let them know what changes you have made based on their feedback. This will help build trust and loyalty with your customers.

5. Train your employees to provide excellent customer service

Your employees are the face of your company and play a crucial role in creating a positive customer experience. Train them to provide excellent customer service by teaching them how to actively listen to customers, empathize with their concerns, and provide solutions to their problems. Encourage them to go above and beyond to exceed customer expectations and create a memorable experience. By investing in your employees’ training and development, you can improve your NPS score and build long-term customer loyalty.

6. Personalize your interactions with customers

Customers appreciate when they feel like they are being treated as individuals, not just another number. Personalizing your interactions with customers can help improve their overall experience and increase their loyalty to your brand. Use their name when addressing them, remember their previous interactions and preferences, and tailor your communication to their specific needs. This can be done through personalized emails, targeted marketing campaigns, and even personalized product recommendations. By showing that you value and understand your customers, you can improve your NPS score and build stronger relationships with them.

7. Seek Detailed Feedback

NPS is just the starting point; gather additional feedback to understand the reasons behind customers’ scores. Use follow-up surveys, interviews, or focus groups to gain deeper insights into their experiences, pain points, and expectations. This qualitative feedback helps identify areas for improvement. Analyze the feedback received from customers and identify common themes or recurring issues. Use this information to make customer-centric improvements to your products, services, or processes. Demonstrating a commitment to addressing customer concerns enhances loyalty and satisfaction.

8. Engage with Promoters and Detractors

NPS categorizes customers into three groups based on their scores: Promoters (score 9-10), Detractors (score 0-6), and Passives (score 7-8). Identifying these segments is crucial, as it helps prioritize efforts and allocate resources accordingly.

Address Detractors with Urgency. Detractors pose a risk to customer loyalty and brand reputation. Reach out to them promptly, listen to their concerns, and take immediate action to address their issues. Show empathy, offer solutions, and aim to convert them into satisfied customers.

Engage with Promoters. Promoters are your most loyal customers and brand advocates. Engage with them, show appreciation for their support, and encourage them to provide testimonials or refer your business to others. Leverage their positive experiences to attract new customers and build trust.

9. Focus on Continuous Improvement

Develop a culture within your organization that values customer feedback and encourages innovation. Regularly review NPS results and other customer feedback to identify areas for improvement. Foster a mindset of continuous learning and refinement to stay ahead of customer expectations.

10. Communicate NPS Results and Actions

Transparency is key to building trust and credibility with customers. Share NPS results and communicate the actions taken based on customer feedback. By demonstrating that you listen and act on customer input, you create a culture of accountability and strengthen customer loyalty.

Leverage these NPS and Net Promoter Score Tips to Drive Customer Loyalty

Net Promoter Score is a valuable tool for measuring and enhancing customer loyalty. By consistently measuring NPS, identifying customer segments, addressing concerns, seeking feedback, personalizing interactions, and fostering a culture of continuous improvement, businesses can significantly improve customer loyalty. Leveraging NPS effectively allows companies to build strong relationships with customers, foster brand advocacy, and drive sustainable growth in today’s competitive marketplace.


Net Promoter®, NPS®, and Net Promoter Score® are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.