How to deliver a successful survey project
A successful survey project depends upon having 1) a robust process and 2) expertise in designing surveys, getting responses, analysing results, presenting results and planning action. Establishing clear goals and objectives is the key starting point for a survey project. Goals provide overarching direction and the primary aim of the project. Goals guide decision making. Objectives are specific and measurable steps to meet the goals. Start with goals and then break them down into the objectives. Here is a simple process to follow to ensure success.
- Plan the survey project
- Design and pilot the survey
- Get survey responses
- Analyze the survey results and develop recommendations
- Present the results and plan action