Resources to help design surveys

Conditional Logic

Conditional Logic lets you create dynamic surveys that change what a respondent sees and what happens based on their responses.

Net Promoter Score (NPS) Survey

The Net Promoter Score (NPS) is widely used to measure customer loyalty to a brand, company, product or service.

Common survey mistakes to avoid

There are a number of common mistakes when designing and conducting projects. Make sure you don’t fall into these traps.

Survey goals and objectives

Establishing clear goals and objectives is essential to create a survey that results in valuable data. They should guide your survey decision making.

Quick guide to making a great employee survey

In this guide we discuss some principles to apply in order to create an effective employee survey.

Customer survey? Follow these 10 easy tips!

Creating a useful customer survey can be challenging, but the investment is worthwhile and can give a lot of data quickly.

Tips to conduct a survey pilot

Conducting a survey pilot helps confirm the validity of your questions and the effectiveness of the messages in your communication.

10 easy steps to design survey questions

A great survey needs to be well thought-out, and well planned. Here is a simple 10-step plan to help design your survey.

Introduction to survey writing: goals and objectives

Survey writing that gets you good data is almost impossible without establishing clear survey goals and objectives.