Spark Chart provides the software and tools to design surveys
Before getting to the detailed design surveys, it is important to start at the high level. Begin the design process with a clear understanding of your desired outcomes and goals.
The basics of good survey design
The answers to the questions below will help you start thinking about the best way to get the information that you need.
- What are your survey goals and objectives? Write down the goals and objectives for your survey project. Then, write some notes to yourself about what would help to get you the data to support your goals and objectives.
- How will the data be used? Will the analysis just be of data from this survey, or will it be combined with other data? Will you use it internally or publish it? Is it just for your use, or are the results for a client or external stakeholder?
- What kind of questions do you need to ask? Think about what you need to support your goals and objectives. What is absolutely required for you to reach them? And, then ask, what is not necessary at all?
- Who are you targeting? Think about their ages, genders, locations, languages, the devices they are most likely to use. How will you engage your survey respondents?
- What’s the best way to distribute the survey? Thinking about all the previous questions, how will you send it? Will it be by email, via a website, social media or an personal request?
- What sort of reports do you need? It makes a difference whether you are reporting just for yourself, or for other people? And whether you need to deliver reports in other formats.