Engage survey participants

How to Ask the Right Survey Questions

How to Ask the Right Survey Questions and Unlock the Power of Surveys

Creating effective surveys requires more than just asking a few questions. To truly unlock the power of surveys, you need to know how to ask the right questions.
Benefits of an Employee Survey

What are the Benefits of an Employee Survey?

One of the benefits of an employee survey is staff engagement. That's part of it. But, the survey can also be valuable for measuring company performance.
Ultimate Survey Guide

The Ultimate Survey Guide

Use this comprehensive survey guide to learn how to deliver a successful survey project, design surveys, get responses, analyse results, present results and plan action.
Survey Pitfalls

How to embed a survey into a Website

Embedding a survey can provide a less intrusive experience for respondents and a professional impression.
Employee Surveys

4 Survey Success Tips to get Quality Feedback

The best surveys begin with a clear design process, and a knowledge of the desired outcome.
Feedback aligns teams

Use feedback to get teams engaged and aligned

There is an important link between feedback and teamwork. Teams and leaders quickly get engaged with survey results.
Survey Goals & Objectives

4 cause-and-effect survey tips when designing surveys

Consider cause-and-effect elements as a simple check when designing surveys.
Engage Teams - Employee Survey

Quick guide to making a great employee survey

In this guide we discuss some principles to apply in order to create an effective employee survey.
Spark Chart Surveys

How do you write survey questions?

Writing questions is easy, but writing effective survey questions means avoiding some common mistakes.
Spark Chart Surveys

How to increase survey response rates

Getting people to complete surveys requires careful planning. Here are some common design guidelines.
Spark Chart Surveys

6 simple ways to make your survey incentives effective

When you issue a survey, it’s vital to give your audience good motivation for doing it. Incentives can help.
Survey Policies

How to send inviting survey emails

Great survey invitations make people want to help you and maximise participant engagement.
Survey Training with Spark Chart

Understand and improve your survey response rate

What response rate is reasonable? Follow best practice to maximise your survey response rate.
Spark Chart Surveys

5 ways to make survey respondents want to help you

When survey recipients understand how their responses will be used, they are more likely to give up their time to help.

Engage survey participants with Spark Chart

In order to achieve a satisfactory response rate for a survey project, it is important to plan how to engage survey participants and motivate them to complete the survey.

The first thing to consider is a target response rate. The target will depend on many factors, including the nature of the relationship between the respondent and the subject or organization that the survey is about.

The target audience will influence the response rate

In general, there are two basic audiences for any type of survey: Internal and External. It’s important to know who is your intended audience for your survey.

An internal audience is typically made up of employees or people that belong to a particular organization. Surveys sent to internal audiences tend to have much higher response rates compared to those sent to external audiences while external surveys tend to have much less engagement.

Let’s say a company issues an internal survey to its workers to learn what their challenges are. In this instance, it’s easy to see how the employees may be eager to provide this feedback. It’s a chance for workers to tell management what can be improved. Also, if they help the company make more money, then maybe they will see some of it.

An external audience will be drawn from a more general population, such as customers or suppliers. Getting an external audience, like customers, to respond to surveys is typically more difficult. Their motivation is likely to be lower than an internal audience.

External audiences may not see the benefit to them in completing a survey. Even when targeting specific groups of customers (such as those who made a purchase in the last 30 days) and offering a reward for their participation, you still might not receive strong response rates. It’s possible the customer isn’t interested in the free gift you’re offering, or that they already own something similar.