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The Net Promoter Score (NPS) is widely used to measure customer loyalty to a brand, company, product or service.

There is an important link between feedback and teamwork. Teams and leaders quickly get engaged with survey results.

Establishing clear survey goals and objectives is essential to get valid and valuable data. The objectives should guide your survey design.

Conducting a survey pilot helps confirm the validity of your questions and the effectiveness of the messages in your communication.

Consider cause-and-effect elements as a simple check when designing surveys.

In this guide we discuss some principles to apply in order to create an effective employee survey.

Getting people to complete surveys requires careful planning. Here are some common design guidelines.

When you issue a survey, it’s vital to give your audience good motivation for doing it. Incentives can help.