Entries by Mark Sinclair

Tips to conduct a survey pilot

Conducting a survey pilot helps confirm the validity of your questions and the effectiveness of the messages in your communication.

Writing survey questions

When writing survey questions, design them to achieve your survey goals and objectives and don’t ask anything irrelevant.

Common survey pitfalls to avoid

It’s common to focus on writing engaging questions. The piece that is often missed is the all-important pre-launch work.

The basics of good survey design

Here are some tips on the basics of good survey design to help you start thinking about the best way to get the information that you need.

New survey software features, April 2019

We have released some new features, including live survey editing, automated NPS scoring, an NPS Gauge, logic scanner, new question layouts and a copy question feature.